Newsletter

Here's the newsletter that I created for Electronic Communications; I did it on the restaurant that I featured in my brochure, Iggy's Doughboys and Chowder House. For this project we had to take an Adobe InDesign newsletter template and replace its information with our own.

I think the color scheme of this newsletter worked really well. I was going to just leave the colors as they were in the template, but I took advantage of our ability to change them. I decided to use browns, sea-greens, and blues. These are the colors that I associate with sea glass, and since this is a restaurant on the beach I thought they'd be appropriate. I love these colors, and they really do look like sea glass!

Something that did not work as well as I would've liked was the title. After a lot of trying different fonts, I finally settled on a large bold one for the title, and then Impact for the address and phone number. It looks all right, but I think it could've looked better. I wish that InDesign allowed more freedom with text boxes, like QuarkXPress does.

The most difficult thing I encountered during this project was getting all of the fonts and colors to be consistent throughout the newsletter. I constantly had to click on all of the fonts to ensure that they were the same size, same style, and same type. It seemed like every time I thought I was done, I'd find ten more things that I'd have to fix. This is the same for the colors, as well. I had to go through and check all of the RGB measurements, so I could be sure that all of the browns, blues, and greens were the same throughout.

My favorite part of this project is probably the colors, as I mentioned before. I love how they look like sea glass... they're just really pretty and work really well for a restaurant on the beach!

If I had more time, I would've played around with the title more. I would've gone through more fonts and sizes to see if I could make the title tie in better with the address and phone number.